Free Google Ads audit in DubaiA free Google Ads audit that shows you where the money goes.
Send me read-only access and I'll send back a screen-recorded walkthrough of your account within 48 hours. You'll see the wasted spend, the broken tracking and the three fixes I would make first. Keep the video either way.
I have audited a lot of UAE ad accounts. The problems repeat so often I could almost predict them before logging in.
Broad match keywords running without a negative list. "Free", "jobs" and "salary" searches eating budget for a clinic that has never offered any of those. Performance Max taking credit for people who were already searching your brand name. A contact page visit counted as a conversion, so Smart Bidding happily chases people who never call.
None of this is obvious from the Google Ads dashboard. The numbers look fine. The phone just doesn't ring as much as it should.
What I check
01
Conversion tracking
Is a "lead" a real lead? I check GA4, tag setup, enhanced conversions and duplicate counting.
02
Search terms
The last 90 days of actual searches, sorted by spend with zero conversions.
03
Match types & negatives
Where broad match is helping and where it is guessing with your money.
04
Performance Max
Brand exclusions, search themes, asset groups and how much is really new demand.
05
Bidding
Whether your bid strategy has enough data to work, and what target it is chasing.
06
Location settings
"Presence or interest" is the default. It means people in other countries can see ads meant for Dubai.
07
Ad copy & assets
Headlines, sitelinks, call and lead form assets, and language coverage.
08
Landing pages
Speed on a mid-range Android phone, form friction and the WhatsApp path.
09
Schedule & seasonality
Ramadan, DSF, summer slowdown and weekend patterns for your category.
10
Account structure
Whether campaigns are split in a way that the algorithm can actually learn from.
How the audit works
Request
Fill in the form below. I reply the same working day with access instructions.
Read-only access
You add me as a read-only user. I cannot change anything or spend a dirham.
Recorded walkthrough
Within 48 hours you get a 15 to 25 minute video and a short written fix list.
Your call
Fix it in-house, hand it to your agency, or ask me to do it. No pressure either way.
Yes. It costs me an hour or two, and it is the best way for you to judge whether I know what I am talking about. About half the people who get one end up fixing things themselves, which is fine.
Do I need to share my password?
No. Google Ads lets you invite a user by email with read-only access. You stay in full control and can remove me after the audit.
What if my agency runs the account?
That is common. The audit is read-only, so nothing changes in the account. Many business owners use it as a second opinion before their next agency review.
Do you audit accounts outside Dubai?
Yes. Most audits are for Dubai, Abu Dhabi and Sharjah businesses, but I also look at accounts in the UK, Kenya, Australia and India.
Start here
Tell me about your ads. I reply the same working day.
No sales team, no account manager. The person who answers is the person who will run your campaigns.
