Patients search by treatment, not by clinic name
People search "invisalign price dubai", "root canal JLT" or "laser hair removal near me". Each of those is a different buyer with a different budget and urgency. Lumping them into one campaign means the cheap, high-volume treatment eats the budget meant for the profitable one.
I set up campaigns by treatment group and location, use your real prices or price ranges where you are comfortable, and send people to a page about that exact treatment with a booking or WhatsApp option above the fold.
Policy-safe by design
Before-and-after claims, guaranteed results and some prescription treatments are restricted on Google. Many health ads in Dubai also need approval from the health authority before they run. I write ads and landing pages that stay inside those lines and leave a slot for your permit details. Your medical team still reviews every claim.
