Broken tracking is the most expensive bug in marketing
When tracking is wrong, every decision built on it is wrong too. Google bids for the wrong people. Meta optimises for button taps. You cut the channel that was quietly working.
The usual suspects: duplicate GA4 tags, a thank-you page anyone can visit, phone calls and WhatsApp chats not tracked at all, and form spam counted as leads. I find them, fix them and document the setup so the next person can understand it.
From clicks to customers
The best setups connect your CRM back to the ad platforms. When a lead becomes a customer, Google and Meta find out, and start looking for more people like that one. It is the single biggest upgrade most UAE accounts can make.
