Cost per click in the UAE
Click prices in Dubai are higher than in most of the region because so many businesses chase the same wealthy, mobile audience. These are rough ranges I see in search campaigns. Your numbers will move with competition, season and how good your Quality Score is.
| Industry | Typical CPC (AED) | Notes |
|---|---|---|
| Home services, cleaning, AC repair | 3 to 12 | Lots of competition from aggregators |
| Education, training, tutoring | 4 to 15 | Peaks before term starts |
| Car rental, travel, tourism | 3 to 15 | Seasonal, cheaper in summer |
| Dental and aesthetic clinics | 8 to 35 | Treatment matters more than category |
| B2B and professional services | 10 to 40 | Fewer clicks, bigger deals |
| Legal and business setup | 15 to 60 | Business setup is one of the priciest auctions |
| Real estate (off-plan, investors) | 10 to 60+ | Launch periods spike prices |
Ranges from accounts I have managed or audited. They are a starting point for planning, not a quote.
How much should you spend?
Work backwards. If your average click is AED 10 and your landing page converts 1 in 15 visitors, a lead costs about AED 150. Want 30 leads a month? That is roughly AED 4,500 in ad spend.
For most Dubai service businesses, I suggest at least AED 3,000 to 5,000 a month on Search to get enough data for bidding to learn. Less than that can still work, but only with a very narrow focus: one service, one area, exact keywords.
Management fees
Agencies in Dubai typically charge a flat retainer, a percentage of ad spend (often 10% to 20%), or a mix. Working directly with an expert is usually cheaper because there is no account manager layer between you and the person making changes.
My management starts at AED 2,000 a month for a single focused account, and goes up with the number of campaigns, languages and markets. You pay Google directly for ads. I don't mark up your media spend.
