AI search · GEO · UAE

AI search optimization in the UAEWhen someone asks ChatGPT who to call in Dubai, your name should come up.

More buyers now ask an AI assistant before they ever see a search ad. AI search optimisation (some people call it GEO) is the work of making sure those assistants know you, trust you and mention you.

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What changed

Ask ChatGPT, Gemini or Perplexity for "the best dental clinic in JLT" or "a corporate lawyer in DIFC" and you get a short list of names with reasons. Google does something similar with AI Overviews and AI Mode at the top of the results page.

Those answers come from what the models can find and trust about you: your site, your Google Business Profile, reviews, directories, news mentions and how clearly all of that agrees with itself. If your information is thin or contradictory, the assistant picks a competitor whose story is easier to read.

Why I care about this

Because I see the search term reports. The questions people type are getting longer and more conversational, and the same questions are going to AI assistants. The businesses that answer them clearly on their own site get cited by AI and get cheaper clicks on Google, since better landing page relevance lifts Quality Score.

It works best alongside local SEO and a technical SEO audit, because assistants lean on the same signals Google does: a fast site, consistent business details and pages that answer real questions.

What the work covers

01

AI visibility check

I ask the main assistants the questions your buyers ask and record who they recommend.

02

Entity cleanup

Name, address, phone, services and licences consistent across your site, Google Business Profile and directories.

03

Answer pages

Plain pages that answer the specific questions buyers ask, written for people first and structured so machines can quote them.

04

Structured data

Organization, LocalBusiness, Service, FAQ and Person schema that matches what is on the page.

05

Review signals

A simple process to get more detailed reviews, because assistants quote what customers say.

06

AI referral tracking

GA4 reports for traffic from ChatGPT, Perplexity, Gemini and Copilot, so you can see if any of this pays.

Related services

Works well alongside this

SEO & AI searchLocal SEO & Google MapsRank in the map pack near your customersSEO & AI searchTechnical SEO auditSpeed, indexing and site healthPaid adsFree ad account auditRecorded walkthrough in 48 hoursWeb & dataGA4 & conversion trackingKnow which channel brings revenue

FAQ

Questions people ask me

What is generative engine optimisation (GEO)?

It is the practice of making your business easy for AI assistants to find, understand and cite. It overlaps with SEO, but the focus is on clear answers, consistent facts about your business and third-party mentions.

Can you guarantee ChatGPT will recommend my business?

No, and you should be wary of anyone who does. AI answers change by prompt, by user and over time. What I can do is measure where you appear today, fix what the models get wrong about you, and track the change.

Does AI search affect my Google Ads?

Yes. AI Overviews push ads and organic results further down for some queries, and Google now shows ads inside AI Overviews in some markets. Clear, question-led landing pages help in both places.

Start here

Tell me about your ads. I reply the same working day.

No sales team, no account manager. The person who answers is the person who will run your campaigns.

Your details go to me only. No newsletters, no list selling.

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