Real Estate Marketing Dubai | Off-Plan & Property Leads

Real estate marketing in DubaiProperty leads your agents will actually call back.

Dubai real estate is one of the most expensive auctions in Google Ads. You cannot afford to pay AED 40 a click for someone looking for a cheap studio when you are selling off-plan villas. Meta is cheaper but noisier. I use both, plus WhatsApp and your CRM, and build everything around the buyer you want.

The usual complaint: "leads are junk"

Every broker I speak to says the same thing. Lots of form fills, wrong numbers, people who wanted something else, overseas tire-kickers. Usually the campaigns are not the only problem. The tracking counts every form as equal, so Google keeps finding more of the cheap ones.

I fix it from both ends. Campaigns are split by project, area and buyer type (investor, end user, tenant), each with its own budget. Forms ask one or two qualifying questions. And your agents mark which leads were real, which goes back to Google as the conversion that matters.

Compliance before clicks

Property advertising in Dubai needs the right permits, and Google will disapprove ads with misleading price or return claims. I build ads and landing pages with space for your Trakheesi permit details and avoid the "guaranteed ROI" style copy that gets accounts flagged. Your compliance team still signs off; I just make it easy for them.

What I set up for brokers and developers

Project-level campaigns

Separate campaigns for launches, ready properties and rentals, so one hot project cannot starve the rest.

Overseas investor targeting

Controlled campaigns for UK, India, Europe and GCC buyers with the right language and time zones.

Lead qualification

Budget, timeline and nationality questions where they help, without killing the conversion rate.

CRM feedback loop

Qualified and junk statuses from your CRM fed back into Google Ads.

Launch bursts

Pre-launch, launch-day and post-launch phases with budget plans for each.

Meta & Instagram

Video walkthroughs and lead forms with qualifying questions, retargeting people who viewed a project page.

Portal + paid mix

I look at where your Property Finder and Bayut listings already do the work, so paid ads fill the gaps instead of repeating them.

Questions people ask me

What is a good cost per lead for Dubai real estate on Google Ads?

It varies a lot by project and area. Rental leads are cheap, off-plan investor leads are not. Instead of a headline number, I track cost per qualified lead and cost per viewing, because that is what your agents feel.

Do you work with individual agents or only brokerages?

Both, but the budget needs to be big enough to compete. For a single agent, I usually suggest one focused community or project instead of trying to cover all of Dubai.

Can you run ads for overseas buyers?

Yes. Overseas campaigns get their own budgets, language and schedules, and I keep them separate from local campaigns so you can see what each market really costs.