Why most LinkedIn campaigns fail
They target too wide, send people to a homepage and judge success by cost per click. LinkedIn clicks in the UAE often cost several times what a Google search click does, so a campaign built like a Google campaign just runs out of money faster.
I start from a list: the companies you want to win, and the job titles that matter in them. Then I match the offer to how cold those people are. A guide or benchmark for strangers. A demo or call for people who already know you.
Use your own profile
Thought Leader Ads let you promote posts from a real person, usually the founder or a senior expert, instead of the company page. They tend to feel less like ads, and in my experience they get more engagement for the same budget. It pairs well with personal branding.
