Revenue is easy to buy
Any agency can show you a nice ROAS by spending on your bestsellers and brand searches. The harder question is whether those orders were profitable after discounts, delivery and returns, and whether they would have happened anyway.
I segment your product feed by margin, push budget toward products that make money, and track refused cash-on-delivery orders so they do not count as wins.
Your feed is your ad
For Shopping and Performance Max, the product feed does most of the work. Clear titles with the words people search, good images, accurate prices and stock, and custom labels for margin and season. Fixing a messy feed often beats any campaign change.

